Titled "Managers in Nature" and in a very non-routine location, Afifi Group held its annual managers conference. On the agenda were a discussion, planning and learning based on the successes and challenges experienced by the Group’s companies' in an array of industries. Afifi managers also had an opportunity to meet and chat with colleagues, and enjoy a fascinating lecture on organizational entrepreneurship by Ofir Reichman. Afifi Group views this annual administrative conference as a formative event of great value and importance to the Group’s organizational and professional culture at both the strategic level and the level of day-to-day management.